More and more businesses are investing in social media as an inexpensive and typically effective marketing tool. While it may seem simple to interact with your prospective and existing clients through this medium, there are situations companies should carefully navigate through, to avoid any unintended negative consequences. Even a company exercising sound risk management practices regarding their program may encounter a situation which gives rise to a claim. A combination of risk management practices and appropriate insurance coverage can help mitigate the unforeseen costs involved with social media.